My Magazine Advert Analysis

My Magazine Advert Analysis

For my music video magazine advertisement, I decided on a pastel pink background. The pink colour would stereotypically appeal to younger females, who happen to be a large part of the music video's demographic thanks to the young female actresses involved and the nature of pop music as a genre. The pink colour for the background matches the same pink that can be found within the 'try everything' photo, and also happens to be a modern craze popular for the music video's target audience: "millennial pink". The use of colour alone is appealing on many levels. 

I wanted the overall design to be simple and soft to the eye, so paler colours were implemented and were never matched with a contrasting colour which could be harsh to the eye. The pink-purple colour palette is consistent throughout the design. 

The record label is displayed at the top of the page, and is displayed in a more creative manner as part of the border of the advertisement. I originally drew inspiration from George Ezra's album advert - I think it is a professional and creative way to inform the consumers about the record label. The use of a wispy line makes the advert look more casual, which would appeal to my target audience. 

The name of the artiste is in large letters at the top of the advert, since one of the unique selling points of my music video is the fact that it is performed by Shakira and featured in the Walt Disney Motion Picture, Zootropolis. Shakira as a well known artiste also has a specific style of music attached to her name, so having her name in such a prominent position on my magazine advertisement should help the product reach out to another branch of the demographic, or explore a new branch of the demographic of the music video.

This piece of information is perhaps less important than the artiste's name and the release date of the product, so it has not been written in the same bold font, rather the second font used in the advertisement design. Nevertheless, the information is still important enough to be featured on the magazine advertisement; supplying the consumer with the essential knowledge of what the product being marketed is. This particular font has been used throughout the design of the music video and the products affiliated with it, ensuring a professional consistency. The font is also soft and 'girly', which is relevant to my target demographic. 

The picture which I have chosen to feature on the magazine advertisement is the same image which is used throughout the branding of my music video: the silhouette of the running character against the cloud with the silver lining. The image matches the image used for the album cover, making the product easier to find for the consumer looking to purchase the product. The consistent use of the image should also enable the product to be well recognised in terms of marketing. 

The same font has been used again to emphasise the release date for my music video (or the fact that it is 'out now'). This information is naturally crucial for the magazine readers to know so that they can be reminded to buy the currently available material. I chose to have 'out now' instead of a specific date so that the consumable products are available when the advertisement would be received, thus enabling them to respond instantly to the advert (which in turn improves the advert's efficiency). The same wispy lines have been used wither side of the release information, which not only draws readership attention towards the release date, but also frames the important information that features above. 

The 'girly' font is used once more to provide the readers with another reason to invest in the music video and album. Mentioning on the advert a song that the readers may already be familiar with is likely to further encourage the reader to consider purchasing the product. The use of the phrase 'no.1' implies that the consumers would be investing their money in a product of the best quality. 

At the bottom of the magazine advertisement, the link to the product's website can be found, thus leading the readership to a portal where the music video and album can be further promoted and in more detail. This is efficient and easy for the consumers to understand. The bold, capitalised lettering aids clarity as well. 

All in all, the pink and white theme creates a satisfying product (leaning more towards the feminine demographic, but relevant nonetheless) which promotes the music video and album in a simplistic and clear way. The effective use of space and the organised framing of the design means that the readers of the magazine would not be overwhelmed by busyness. Only the bare essential information is displayed on the design, meaning the consumers do not get overwhelmed with excessive confusing information (which should therefore increase the likelihood of the product being invested in; there are no distractions). I think that the overall product is simple, informative, professionally organised and efficient.