Magazine Advert Analysis - Ariana Grande, My Everything

Magazine Advert Analysis - Ariana Grande, My Everything

This magazine advert is for Ariana Grande's album, 'My Everything'. The element which stands out the most on this example is the artiste herself in the centre of the advertisement, suggesting that this artiste finds it important to sell themselves as a brand as well as sell their physical product (her album, in this instance). 

The black and white colour scheme could draw attention to readers as they flick through a magazine which is likely to be full of articles and advertisements with colour. This contrast would cause the artiste's advert to stand out from others. The monochrome could also reference the recent 'retro' trend which is likely to appeal to a lot of Ariana Grande's target demographic, thus making the product audience specific.  The use of space is appealing in this advert, making it clearly readable and informative - not overwhelming to the eye at all.

The artiste wears garments which are revealing to a degree, with high heels and heavy make-up. While her positioning and facial expressions imply an innocence of the character, some people may argue that her outfit adds a somewhat voyeuristic element to the advertisement. If so, another area of the artiste's demographic is consequently reached. 

It is noticeable that three fonts are used throughout the design - one for the artiste's name at the top of the advertisement, one for the name of the album and one for the promotional and informative material at the bottom of the advert. Often, a mixture of fonts can make a product look unprofessional, messy and overwhelming, however the neat organisation of the design prevents this undesirable effect. The font used for the artiste's name is a font which is used throughout the branding of the artiste's image, making the font itself relevant and recognisable. It is also clear and easy to read. The second font, the album name, resembles handwriting and appears 'girly' (hinting at the target audience for the advert). The font for the album name is also pink which adds to the 'girly' element and makes the album name stand out (this is practical in an informative sense; the album name is the main product being promoted by the advert). The font used for the information at the bottom of the page is bold, clear and professional which thus avoids confusion for the reader and potential investor of the product.

The information at the bottom of the page is well spaced and not overcrowded, thus increasing the likelihood of the text being read. The main promotional material appears to be the names of the hit tracks (which happen to feature other artistes, meaning that the advertisement could be attempting to reach out to their demographics too, resulting in a wider audience for Ariana Grande). The date is clearly labelled with the use of a larger font at the bottom. 

In conclusion, the design of this magazine advertisement makes it obvious as to who the target demographic is. The use of colour and space has been used in an articulated manner in order to enhance the effectivity of information to the readers of the magazine. The overall simplicity of the design makes it appear effective in terms of information and practicality.