My Digipak Analysis

My Digipak Analysis

I have decided to design a six-panel digipak, not only because I like the artistic versatility of the multiple panels (with the fold-out design), but also because I feel that the finished six panels add a uniqueness to the product which would be attractive to its target market as a piece of collectible merchandise. From the template view, the colour scheme can be seen most clearly: a green palette for the inside and a contrasting pink-purple palette for the outside of the digipak. The use of these two distinct elements of the digipak correlates with the two distinct narratives within my music video. The inside of the digipak, which features the cyclist in the music video, is simply made up of one image which spans across the length of the design (its inspiration came as a result of the development of my moodboard). I think this element is creative and artistic. 

Front

The front of the digipak features the image which is used throughout the branding of my product, thus making the digipak and brand more recognisable and relevant across the board. The image of the runner after their achievement features as a key part within the narrative of my music video, and summarises one of the key messages within the music video: achievement, and to 'Try Everything'. The silhouette makes the front cover simple in terms of colour; it is not overwhelming. 

The font is white so that it is clear against the background. Again, all of the fonts used on the digipak are white to ensure they are readable and to maintain consistency, thus resulting in a more professional-looking design. The white font on the front also contrasts with the black of the silhouette, which is aesthetically pleasing. Two font styles are used throughout the design too, maintaining simplicity and professionalism again. 'Everything' is written in a bolder font in attempt to enhance its importance and draw the consumer to the whole product's main message; encouraging them to try everything (the boldness makes a statement). The other font used is italic and girly which would appeal to the digipak's main demographic - younger females. The font looks delicate and soft to the eye. 

One of the only disadvantages of the use of a pink-purple colour palette for the front of the digipak is that stereotypically, this colour palette would appeal more to a younger female audience. While this is suitable considering that the demographic is in fact mainly younger females, it could prevent a potential wider audience from exploring the product. 

Back

The back of the digipak matches the colour scheme of the front of the digipak so that the outside of the product is consistent. The same italic font on the front of the album is used for the track titles, with the main song 'Try Everything' displayed as the first song on the album. The image used for the back of the digipak are leaves, which helps to capture the natural theme of the product and matches the silhouette theme which can be seen on the front of the digipak. The leaves do not take up more than half of the space on the page - this empty space was left for the song names to ensure that they could be easily read. Upon analysing other digipaks, I found that the designs which appealed to me the most and looked the most professional were the designs which used space effectively and creatively (thus avoiding overcrowding). 

I incorporated a barcode into the design to ensure that my digipak looked authentic, and I added copyright logos and small-print information at the bottom for the same reason too. I added the record label (the same one for the original song) to give the product a realistic finish. 

Spine

The spine of the digipak matches the same pink colour as can be seen on the front and back of the design. This ensures a natural, soft transition from front to back. The specific type of pink, which could be defined as 'millennial pink', is a colour which is a contemporary trend for the specific target demographic of the product (which could improve sales). The modern colour would also stand out against other duller colours on shelves since it draws the eye.

The same font for the album name is used to ensure consistency again. The album name on the spine is accompanied by two green arrows, symbolic of achievement and optimism, which point upwards when the digipak is held the correct way up. These arrows also feature as the main logo for the website, so they can be recognised throughout the brand as a symbol which represents the product as well. The record label, conventionally, is placed at the far end of the spine.

Inside folded panel

This panel of the digipak would be seen after the initial front panel is folded back, and serves mainly as an artistic, novelty element of the digipak for the collectors. The background used here matches the background which sits behind the disc panel (which would be directly underneath this particular panel at the time of use). In this way, the wide image used on the inside of the digipak is continual at all times. 

The consistent font colour and style is used as before. The text features a section of the chorus from the song 'Try Everything', reminding the consumer of the key message of the product as a whole. It is inspirational - something which captures the essence of the music video's purpose. It is also worth mentioning that this message can be bought on a sports t-shirt, as featured in the merchandise section of the blog. 

Inside

This is how the inside of the digipak will look when all panels are completely folded out. The continuous image is seen spanning the length of the design. This particular image was used because it features the other character of the narrative - the cyclist. The digipak therefore coincides with the 'two-part' theme which is distinct in the music video. The image also displays the theme of nature which is prominent throughout the branding. 

On the centre panel there is an image to show where the disc would go. This plastic would be transparent to ensure that the background image still flows. On the left panel, there is a shape which demonstrates where the pocket for the bonus booklet will be. A bonus booklet would give the fans and collectors a more informative product without taking away the artistic element of the overall digipak design. It is clear to see that the maintenance of the background image is focused on for the inside of this product. 


All in all, the design of my digipak incorporates the key themes and messages which are celebrated throughout the branding of the entire product. The design is presented as both informative, artistic and professional and is designed to appeal directly to its target demographic. The fonts are easy to read, consistent and creative, thus making this product effective and practical.