Magazine Advert Moodboard

Magazine Advert Moodboard

I have created a moodboard of music magazine adverts by selecting advertisements which naturally caught my eye and appealed to me for different reasons. By doing this, I hope that I will get a feel for which styles are successful and which styles I would like to adopt for my own album's magazine advert design.

1. The Olly Murs advert caught my eye because I find the use of colour intriguing and aesthetically satisfying. The crimson colour featured in the artiste's outfit is used for his name on the advert, thus making his name stand out. The product which he wants to sell is clear: himself as a brand. 

2. My favourite thing about Ed Sheeran's '+' album advert design is the fat that a small image of his album is featured on the advertisement. This is handy at informing the magazine reader exactly what his product looks like (so there is no confusion as to what they are looking for online or on shelves). It is also interesting that the only real colour used throughout the advert is orange - the colour scheme which is consistent throughout the branding of his album. 

3. I like the brand consistency of the Bastille advert in regards to font, which is unique and still easy to read. The dull colour scheme, however, does not appeal to me and would not be appropriate for my chosen genre of music video.

4. The second Ed Sheeran magazine advert for his tour stands out with the use of bright blue against the monotone background. I like the fact that this advertisement does not feature the artiste so prominently - it appears to focus on promoting the product itself rather than the image of the artiste, which is an element that I opt for with my own product. Again, just like his previous advert for '+', a small image of the album cover is featured on the page, which enhances practicality. 

5. I like Jay-Z's magazine advertisement because it is the most unique: the artiste is not featured anywhere on the advert. I like this element because the promotion of the album is presented as more important in this way, rather than the mainstream promotion of the image of the artiste or band. The colours used are extremely simple and aesthetically pleasing - red, black and white. The overall product has an abstract feel, which is unique and interesting to me. 

6. One of my favourite designs is Dua Lipa's magazine advert because it uses a bold font, and all of the information is simply organised on a solid background, overall improving clarity of information. This clarity of information is essential in ensuring that the product which is being sold is understood. The consistent colour palette is aesthetically pleasing too, and looks organised. 

7. George Ezra's advert caught my eye because I like the use of fonts. There are only two, but they are very easy to read (even more so with the use of solid background). The artiste/character still features on the product, but overall the product appears pleasantly simplistic and natural. 

8. The artiste takes up the most space on the page in Rihanna's music magazine advert, which is something that does not appeal to me. However, the style and spacing of the font is consistent which is satisfying and eye-catching (and informative in an efficient manner - an element which I strive to create in my own magazine advert).