Digipak Moodboard
To come up with some ideas about how I wanted my digipak to look, I made a moodboard to collect and present some ideas that appealed to me. Making the moodboard helped me to gather some ideas about what my digipak should look like in relation to my music video's genre and theme, and helped me to understand what makes a digipak successful and professional.
1. The first digipak design which caught my eye was this because I like how one picture spans across both inside panel of the digipak. I also like how the CD, when it is in the case, also acts as part of the background image. This aspect of the design is aesthetically satisfying and is much like a jigsaw puzzle.
2. I like this second design because I feel that the theme of the digipak matches the theme of my own music video: a natural theme can be see throughout the design, with trees and leaves as the prominent symbol. Every panel corresponds with the theme, however colour consistency is something which the design clearly lacks (and this is noticeable in a way that does not appeal to me).
3. My favourite thing about this digipak design is the way the disc design matches the cover design of the digipak. I realise that this could have some practical uses - for example, the disc itself is less likely to be misplaced when its CD so clearly corresponds with the front of its digipak. Aesthetically, the colour palette is soft and easy to look out, with consistency throughout the design. It is not overwhelming to look at.
4. In a similar way to the digipak 1, I like how one image spans across the inside of the six-panel digipak. The design 'flows' from one side to the other and encapsulates a more artistic element to the design; something which I would like to have feature in my own digipak.
5. Although this is only the back panel of a digipak, I like the usage of space in this design. I feel that the use of the simple colours combined with the simple font makes the product a lot easier and clearer to read. The names of the tracks which are featured on the album are naturally important to the consumer of the product, therefore clarity is a key aspect to the back panel of the digipak, as displayed here.
6. This design is similar to examples 1 and 4, however there is more writing on top of the design which spans the inside length of the digipak. The colour of the writing matches the colour scheme, however I think that its presence disrupts the artistic element to the design, so it is something which I would not like to include on my own design.
7. Number 7 drew my attention due to the vast amount of writing which is displayed on the inside, on the panel next to the disc. Although information is important for the consumer of the product, I believe that in this situation the amount of information is overwhelming. A digipak could be regarded as a collectible item, and the writing here makes the artistic element of a collector's item less valuable.
8. This digipak design also appears to encompass the natural theme which I would like to display in my digipak too. However, the main element of this design which stood out to me was the two distinct colour themes - green and orange. They almost clash, but the green theme remains on the inside of the digipak whereas the orange theme remains only on the outside. I like this idea of two sides to one product. In template form, the use of colour looks slightly overwhelming but as the final product it seems to have a 'reversible' design - two pieces of artwork in one. I think this approach is creative and unique.
9. Number nine is simply the template which I like the most and want to use for my own; it is a six-sided digipak with the CD panel in the centre. I like the idea of folding open the product to get to the centre, like a slow revelation of the inside material.
10. This digipak design is inspiring not only because of the edgy, modern design which experiments with so many colours, but also because of the pocket which the inside of the design features. This would be a good solution to some of the dislikes which I have had about previous digipak designs (such as 7, which I feel has too much information of the inside of the pack). Having a separate information booklet also makes the product more valuable as a collectible item, since the consumer may think that they have got bonus material from the information in the booklet.
11. I like Rihanna's album digipak because once more, the background is an image (this time featuring the artiste/character) which stretches across the length of the inside. A natural theme of roses has been used and is consistent throughout the design, including on the CD, and the colour pallet remains consistent too.
12. I like design 12 because it features the band/characters and I think that this adds more personality to the design, and provides a relatable element to the product. I like how the CD design matches the background of the pallet which it belongs in because it is practical in the same way as digipak 3. The writing is minimal but the way the image of the band is cut short makes the design look partially unprofessional in my opinion.
For the background of my moodboard, I have chosen a colour palette which I feel is attractive and desirable for my own product.
8. This digipak design also appears to encompass the natural theme which I would like to display in my digipak too. However, the main element of this design which stood out to me was the two distinct colour themes - green and orange. They almost clash, but the green theme remains on the inside of the digipak whereas the orange theme remains only on the outside. I like this idea of two sides to one product. In template form, the use of colour looks slightly overwhelming but as the final product it seems to have a 'reversible' design - two pieces of artwork in one. I think this approach is creative and unique.
9. Number nine is simply the template which I like the most and want to use for my own; it is a six-sided digipak with the CD panel in the centre. I like the idea of folding open the product to get to the centre, like a slow revelation of the inside material.
10. This digipak design is inspiring not only because of the edgy, modern design which experiments with so many colours, but also because of the pocket which the inside of the design features. This would be a good solution to some of the dislikes which I have had about previous digipak designs (such as 7, which I feel has too much information of the inside of the pack). Having a separate information booklet also makes the product more valuable as a collectible item, since the consumer may think that they have got bonus material from the information in the booklet.
11. I like Rihanna's album digipak because once more, the background is an image (this time featuring the artiste/character) which stretches across the length of the inside. A natural theme of roses has been used and is consistent throughout the design, including on the CD, and the colour pallet remains consistent too.
12. I like design 12 because it features the band/characters and I think that this adds more personality to the design, and provides a relatable element to the product. I like how the CD design matches the background of the pallet which it belongs in because it is practical in the same way as digipak 3. The writing is minimal but the way the image of the band is cut short makes the design look partially unprofessional in my opinion.
For the background of my moodboard, I have chosen a colour palette which I feel is attractive and desirable for my own product.
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