Target Demographic - Intended Audience
Class Demographic
In order to work out who my music video's intended audience should be, it could be relevant to refer to the traditional social grades. The table below features the characteristics of different social grades and their letter code.
Although it is arguable that the pop genre - being the most prevalent music genre in today's world - appeals to all social groups, I think that the social grades which would make up the majority of my intended audience are social grades B and C1, since the pop genre as a whole has a demographic that fits mainly into these categories also. To add to this, it is notable that the song of my choice is featured in a modern film whose demographic also happens to appeal to the same social grades B and C1. This information further solidifies the reasoning behind the selected social demographic for my proposed video.
Psychographics
Another important part of understanding an audience is by carrying out a psychographic analysis. Again, these psychographic groups can be categorised and named; Mainstreamers, Aspirers, Succeeders, Resigned, Explorers, Strugglers and Reformers. This type of audience analysis is slightly more complex in the way that the groups are labelled, since it is completely possible that a person or a group of people have attributes that fall under more than one category. Therefore, it is necessary to analyse carefully to ensure that the most accurate group is chosen. The table below presents the group names and their characteristics...
With the title of my chosen song being 'Try Everything', and the main message of the song being to try new things and not give up on your goals and aspirations, it could be suggested that the psychographic group which best suits my audience would be the Explorers, since are typically younger people who enjoy discovering and adventuring. The song is particularly upbeat and full on energy, just like the Explorers are described to be. Some people agree that the film from which the song is taken, Zootropolis, has children as its main demographic (meaning the song may have this same demographic too). This is further evidence to suggest that my music video's main psychographic group is the Explorers.
In order to work out who my music video's intended audience should be, it could be relevant to refer to the traditional social grades. The table below features the characteristics of different social grades and their letter code.
Although it is arguable that the pop genre - being the most prevalent music genre in today's world - appeals to all social groups, I think that the social grades which would make up the majority of my intended audience are social grades B and C1, since the pop genre as a whole has a demographic that fits mainly into these categories also. To add to this, it is notable that the song of my choice is featured in a modern film whose demographic also happens to appeal to the same social grades B and C1. This information further solidifies the reasoning behind the selected social demographic for my proposed video.
Psychographics
Another important part of understanding an audience is by carrying out a psychographic analysis. Again, these psychographic groups can be categorised and named; Mainstreamers, Aspirers, Succeeders, Resigned, Explorers, Strugglers and Reformers. This type of audience analysis is slightly more complex in the way that the groups are labelled, since it is completely possible that a person or a group of people have attributes that fall under more than one category. Therefore, it is necessary to analyse carefully to ensure that the most accurate group is chosen. The table below presents the group names and their characteristics...
With the title of my chosen song being 'Try Everything', and the main message of the song being to try new things and not give up on your goals and aspirations, it could be suggested that the psychographic group which best suits my audience would be the Explorers, since are typically younger people who enjoy discovering and adventuring. The song is particularly upbeat and full on energy, just like the Explorers are described to be. Some people agree that the film from which the song is taken, Zootropolis, has children as its main demographic (meaning the song may have this same demographic too). This is further evidence to suggest that my music video's main psychographic group is the Explorers.
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