Intended Institution Analysis
Although slowly declining since the popularity of YouTube, music channels are a great way to consume music videos of all types. Each genre has a network best suited to it, with some institutions covering all genres with the use of multiple channels. It is important to know your intended institution because this is the best way of ensuring that your video is reaching the ideal demographic that the video needs in order to be enjoyed and to thrive in the music industry.
Knowing that my music video, 'Try Everything' by Shakira, would be a pop music video, I have analysed a series of networks that I thought could be suited to show it. Upon analysing them all, I came to a conclusion as to which network would be the best for broadcasting my new music video; to give it the best chance of success...
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