Website Analysis - Drake

Website Analysis - Drake 

Unlike many websites, Drake's whole homepage is displayed on the whole screen. This particular feature makes the website extremely accessible, unlike homepages where it is necessary to scroll in order to view the page's content. The mot prominent feature of the website is the video which is placed in the centre of the screen. This has been done to showcase the artiste's most recent video, the music video which he is currently focusing on in order to gain more record sales or video views. Placing the video in plain and obvious sight entices the site's visitors to watch it. It cold even be said that the visitors are 'forced' to watch the video, since it automatically starts playing when the site is entered. 

Straight below the prominent video is the Apple Music link and logo. Again, its prevalence on the screen allows the visitors to purchase the song featured above in a fast and efficient manner. Making this logo recognisable and clear is likely to help raise record sales too.

The access panel is featured down the right hand side of the page, similar to other websites, and each tab turns from regular text to bold text when the cursor is hovered over it. This feature is extremely simplistic, however effective because it relates to the rest of the theme of the website and also makes it very easy to understand for all types of visitor. Unlike most websites, the portals to the artiste's social media is found by clicking on one of the tabs instead of being explicit on the homepage. This could be a disadvantage of the website, since essentially it would be more difficult for casual visitors to become followers; there is nothing on the homepage to inspire the visitor to do so. 

The autograph of the artiste is featured as the logo of the page. This could be acting as a symbol of authenticity for the website however it does not relate to the  actual known logo of Drake, which is an owl. Its design is simple, however, meaning it keeps the page looking spacious and simplistic. 

The colour scheme is a very basic black and white. This allows the artiste to make certain things more prominent on the webpage by adding more colour to the elements that he wants the visitors to focus on (his video for instance). The black and white colour scheme also creates the illusion of more space of the page, thus making it a lot easier to navigate due to the simple looking layout. Despite the age demographic being around 15-30, the website is easy to use and therefore appropriate for all ages. 

Overall this website is very simple, yet its simplicity in this situation makes it incredibly easy to navigate and efficient. The colour scheme is easy on the eye and the page has clearly been designed mainly to encourage the sales of the latest music and merchandise. The artiste's brand is being sold (hence the autograph) and it is clear that Drake values his image by the layout of his page and primary access to his biography; appearing as the topmost tab of the access panel.